Prime Hydration has been making waves in the sports world with its lineup of star-studded partners, including names like Patrick Mahomes, Aaron Judge, Tyreek Hill, and Israel Adesanya. Now, the brand has taken it to the next level by adding NBA legend Kevin Durant to their roster. The addition of Durant, a two-time NBA champion and future Hall of Famer, solidifies Prime Hydration’s position as a major player in the sports drink industry.
Durant’s partnership with Prime Hydration is a game-changer for both the athlete and the brand. In a statement, Durant expressed his excitement about working with the Prime team and highlighted the impressive growth of their business. The co-founders of Prime also shared their enthusiasm for welcoming Durant to the team, citing his outstanding on-court abilities and role model status for young athletes.
Founded by KSI and Logan Paul in 2022, Prime Hydration has quickly become a force to be reckoned with in the industry. By the end of 2023, the brand had already sold over $1.2 billion worth of product, a testament to its popularity and demand among consumers. The partnership with Durant further cements Prime Hydration’s position as a top contender in the sports drink market.
As part of the announcement of Durant’s partnership, Prime Hydration unveiled a new Olympic-themed bottle featuring the basketball star’s name. The bottle is designed in the iconic Team USA basketball colors, a fitting tribute to Durant’s upcoming participation in his fourth Olympics. With the Tokyo Olympics just around the corner, Durant’s collaboration with Prime Hydration is perfectly timed to capitalize on the excitement surrounding the Games.
Kevin Durant’s sponsorship deal with Prime Hydration marks a significant milestone for both the athlete and the brand. With a lineup of top-tier partners and a track record of success, Prime Hydration is well-positioned to continue its growth and dominance in the sports drink industry. Durant’s addition to the team not only boosts the brand’s credibility but also opens up new opportunities for collaboration and expansion. As Prime Hydration and Kevin Durant embark on this exciting partnership, the sky’s the limit for what they can achieve together.
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