As Meghan Markle gears up to launch her lifestyle brand, American Riviera Orchard, she made a strategic move by visiting New York City. Reports suggest that the Duchess of Sussex attended a business summit in the Hamptons, accompanied by entrepreneur Jamie Kern Lima, the founder of IT Cosmetics. This summit appears to be a crucial step for Meghan to gather valuable tips and insights before the official launch of her brand.
The business summit was hosted by Amy Griffin, a notable investor in brands such as Bumble, Goop, and Hello Sunshine. Among the attendees were renowned personalities like designer Misha Nonoo and make-up expert Victoria Jackson, both of whom share a close relationship with Meghan. The event also witnessed the presence of celebrities like Gwyneth Paltrow, Reese Witherspoon, Laura Dern, and Katie Couric, highlighting the star-studded guest list.
After stepping away from her lifestyle blog, The Tig, upon becoming a senior member of the royal family, Meghan seems to be making a comeback with American Riviera Orchard. Her involvement in this project, along with filming a new show for Netflix focusing on cooking, gardening, entertainment, and friendship, showcases her interest in reviving her lifestyle career. Sending out products to her close friends, including fashion designer Tracy Robbins and Delfina Blaquier, reinforces Meghan’s dedication to her brand.
The positive feedback received from recipients like Tracy Robbins and Delfina Blaquier indicates the promising future of American Riviera Orchard. Tracy’s appreciation for the jam gift and Delfina’s expression of happiness further validate the quality and appeal of Meghan’s products. The endorsement from well-known personalities adds credibility to the brand and positions it favorably in the market.
Royal expert Christine Ross believes that American Riviera Orchard is a logical progression for Meghan, leveraging her previous success with The Tig. The relatability and authenticity of Meghan’s content resonate with audiences, offering a glimpse into a lifestyle that is both glamorous and attainable. By strategically expanding her brand and tapping into various platforms, Meghan is poised to make a significant impact in the lifestyle industry.
With Meghan Markle’s foray into the world of lifestyle brands through American Riviera Orchard, she is not only embracing her passion but also setting a new standard for elegance and relatability. As she navigates through the complexities of launching her brand, Meghan’s dedication and authenticity serve as driving forces behind her success. The anticipation surrounding the official debut of American Riviera Orchard signifies a new chapter in Meghan’s journey, one that is bound to captivate audiences and establish her as a prominent figure in the lifestyle market.
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