Amanda Batula, the star of “Summer House,” is stepping into the world of swimwear with her brand new venture, Amanda Batula Swim. Known for her time in the Hamptons house, Batula is now making waves in the fashion industry by focusing on creating supportive swimsuits for women. Her decision to start this new project stemmed from her own struggles in finding bathing suits that catered to larger breasts while also being comfortable, adjustable, and supportive.
Partnering for Success
Teaming up with South Moon Under, a popular retailer for Bravolebrity-loved brands, Amanda Batula is set to launch her swimwear line in early 2025. The collaboration with South Moon Under came as a result of Batula’s desire to fill a gap in the market and create something unique and innovative. Despite initial doubts about the logistics of starting a business, Batula found support and encouragement from her partners, setting the stage for a successful launch.
Amanda Batula Swim will offer three drops, with each collection tailored to the winter, spring, and summer seasons. The designs, priced between $60 to $180, will feature eye-catching details such as cherry prints, pink-and-red contrast piping, and green gingham patterns. One key element that Batula is incorporating into all her designs is underwire, emphasizing the importance of shaping and providing support, especially for women with larger natural breasts.
As the fit model for her own brand, Batula is closely involved in the design process, drawing inspiration from her own body and experiences. She recognizes the need for swimwear that not only looks good but also feels good, especially for women in their 30s with larger breasts that may not be as perky. By focusing on underwire and other supportive elements, Batula is striving to create swimsuits that enhance shape and boost confidence.
Overall, Amanda Batula Swim represents a new chapter for the reality star turned entrepreneur. With a strong emphasis on support, comfort, and innovative design, Batula is poised to make a lasting impact in the world of swimwear. As she continues to evolve her brand based on feedback and personal experience, fans can expect nothing short of excellence from Amanda Batula Swim.
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