In light of the recent controversy surrounding Adidas’ Munich Olympics-themed ad, Bella Hadid took to Instagram to express her disappointment in the lack of sensitivity displayed in the campaign. She made it clear that she would never knowingly endorse anything that is associated with a tragic event.
Adidas unveiled an ad featuring Hadid holding a sneaker from the ’70s as a way to honor the 52nd anniversary of the Munich Olympics. This event was marred by tragedy when 11 Israeli athletes and one German police officer were killed by a Palestinian militant group. Hadid was shocked and upset by the insensitivity of the campaign.
Following the backlash, Adidas issued an apology for the negative impact that the campaign had on Hadid and the models involved. The sports brand acknowledged the historical significance of the Munich Olympics and the need for more awareness and sensitivity in their campaigns.
As the daughter of a Palestinian father, Bella Hadid has been a vocal activist for Palestinian causes. She denounced the campaign’s unintentional connection to the liberation of the Palestinian people and clarified that Palestine is not synonymous with terrorism. Hadid stressed the importance of understanding and respecting different cultures.
In her response, Hadid made it clear that she does not condone antisemitism and believes in promoting peace over violence. She emphasized the need for unity and understanding between different communities, rejecting any form of discrimination or hatred.
Bella Hadid’s response to the Adidas controversy sheds light on the importance of cultural sensitivity and awareness in marketing campaigns. It serves as a reminder to brands and individuals alike to educate themselves on the historical background of events and to consider the impact of their actions on different communities. Hadid’s activism and stance against discrimination are a testament to her commitment to promoting peace and understanding in a world that is often divided by social and political tensions.
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