In a striking announcement that has captivated the fashion world, Emily Ratajkowski has been appointed as the new U.S. brand ambassador for the renowned Italian lingerie label, Intimissimi. Announced on a notable Tuesday, Ratajkowski shared her enthusiasm through a sultry photoshoot that reflected both elegance and empowerment. At 33, the author of “My Body” continues to evolve her brand, utilizing her influence to champion femininity and self-confidence, values that resonate deeply with today’s consumers.
In her statement, Ratajkowski expressed her admiration for Intimissimi, noting, “Intimissimi celebrates women and femininity in such an inspiring way.” This sentiment highlights her belief in how beautifully crafted lingerie can uplift women and foster a sense of empowerment. By partnering with Intimissimi, Ratajkowski is poised to bridge the gap between luxury lingerie and the modern woman, advocating that every woman should feel confident in her own skin.
This partnership also marks a transition phase for the brand, which previously enjoyed the endorsement of global icon Jennifer Lopez. Ratajkowski’s dynamic presence promises to infuse a fresh energy, aligning with Intimissimi’s mission to embrace individuality and strength through their products.
As part of her introduction, Ratajkowski showcased a selection of Intimissimi’s exquisite pieces via her social media platforms. The ensembles featured were nothing short of stunning, including the Couture de Nuit Lace Kimono and matching essentials. Her careful styling—complete with a chic side-part hairstyle and understated makeup—exuded a sophisticated allure that crucially represents the brand’s luxurious offerings.
Matteo Veronesi, the Brand Leader at Intimissimi, praised Ratajkowski’s qualities, stating that her “modern, powerful energy” aligns seamlessly with the brand’s ethos. This acknowledgement reflects a growing trend within the fashion industry, where authenticity and relatability are becoming pivotal to brand narratives.
Interestingly, Ratajkowski’s connection to the iconic Jennifer Lopez transcends mere ambassadorial duties; it also manifests in playful homage. Just last month, she paid tribute to Lopez’s memorable outfit from the 2000 Grammys by recreating the plunging gown for Halloween. Such a gesture signifies not only respect for the legacy of the previous ambassador but also Ratajkowski’s commitment to honoring the icons of her field while paving her own unique path.
With other high-profile names, including Heidi Klum and her family, already associated with Intimissimi, Ratajkowski’s appointment represents a significant moment in the brand’s journey. Her multifaceted approach not only revamps Intimissimi’s image but also reinforces the importance of embracing femininity in diverse and empowering ways. As she embarks on this partnership, the fashion world eagerly anticipates how Ratajkowski will redefine the narrative surrounding women’s lingerie and continue to inspire confidence across the United States.
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