Sanya Richards-Ross, the four-time Olympic gold medalist, is making a return to the Olympics in a different capacity this time. She and her husband, two-time Super Bowl champion Aaron Ross, have partnered with Team USA to provide athletes with their Coordinates loungewear collection for the 2024 and 2028 games. This move marks a significant shift for the former track and field star, who is now venturing into the world of fashion and business.
Richards-Ross expressed her excitement about collaborating with Team USA and shared her hopes of seeing some of the biggest stars in American sports wearing their loungewear. She specifically mentioned LeBron James and family, urging them to sport their collection. Additionally, she expressed a desire to see gymnastics star Simone Biles and track star Sha’Carri Richardson in their cozy attire during the upcoming Olympics in July. This ambitious goal reflects the couple’s intention to make a mark in the fashion industry.
The idea for the Coordinates line stemmed from Sanya and Aaron’s personal experiences, particularly from their time at the University of Texas where they used to coordinate their outfits. Launched last November, the brand quickly gained popularity and sold out within a month. Aaron credited Sanya for her passion and vision, emphasizing that the venture was born out of her heart.
Navigating marriage and business together can be challenging, but the Ross duo, who tied the knot in 2010, attribute their success to their strong foundation and mutual understanding. They acknowledge each other’s strengths and weaknesses, which enables them to effectively collaborate both personally and professionally. Sanya emphasized the importance of knowing each other well and utilizing that knowledge to make their partnership thrive.
Sanya Richards-Ross’s foray into the world of fashion with the launch of her Olympic loungewear line marks a new chapter in her post-athletic career. Through her partnership with Team USA and the creation of the Coordinates collection, she is aiming to leave a lasting impact on the sports and fashion industries. With her eyes set on seeing top athletes donning their cozy attire, Sanya and Aaron Ross are poised to make waves in the world of sports fashion.
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