Hailey Bieber, the 27-year-old founder of Rhode, recently stepped out in a stunning red skirt set that perfectly complemented the winter season. In a series of images shared on her Instagram Story, Bieber can be seen wearing a burgundy Mirror Palais cardigan and matching skirt. The cropped cardigan was buttoned up to the neck, emphasizing her toned abs. With a low-rise, bow-trimmed mini, Hailey effortlessly showcased her stylish flair. To complete the ensemble, she opted for burgundy Gucci slingbacks that boasted gold chains on the heels. Additionally, she accessorized with a red Gucci Jackie Shoulder Bag, draping it over her shoulder. Bieber’s impeccable fashion sense once again took center stage.
As it turns out, Hailey Bieber’s choice to wear the scarlet set was not just a fashion statement but also part of a thematic collaboration between her brand and Erewhon, a popular grocery store loved by celebrities. The collaboration aimed to present “Hailey Bieber’s Strawberry Glaze Soft Serve Sundae,” a special Valentine’s Day promotion featuring her skincare brand. While the strawberry glaze Peptide Lip Treatment was no longer available, fans could still enjoy nourishing glosses in other flavors, such as salted caramel or watermelon slice. By treating themselves to the soft serve creation, fans also had a chance to win free Rhode products through a scratch-off coupon.
Accompanied by her husband, Justin Bieber, Hailey headed to the Erewhon store in Beverly Hills to create the delectable dessert. Justin sported a black leather jacket, a blue baseball cap, and dark shades, while Hailey captured the moment on Rhode’s Instagram Story. The couple was seen enjoying their time, playfully whipping up frozen treats at the high-end grocery store. This delightful pre-Valentine’s Day dessert date showcased the couple’s chemistry and eye for style.
Before the sundae promotion, Hailey and Justin Bieber made a stylish appearance at Super Bowl 2024 in Las Vegas. The couple was dressed to impress in sleek leather and fur looks, creating a buzz with their fashion choices. This exciting weekend getaway added another chapter to their fashionable journey and set the stage for their delightful Valentine’s Day collaboration.
Hailey Bieber continues to exude style and elegance in every outing. Her recent collaboration with Erewhon for a Valentine’s Day promotion showcases her business acumen and creativity. From her fabulous winter look to the exciting dessert date with her husband, Hailey effortlessly blends fashion and fun. As fans eagerly await her next fashion choices and collaborations, the stylish Strawberry Girl remains an icon worth following.
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