Meghan Markle, the Duchess of Sussex, has announced the launch of her new lifestyle brand, American Riviera Orchard. This move marks a return to her pre-royal roots, as she extends her previous lifestyle blog, “The Tig,” into a new venture. The brand will focus on home, garden, food, and general lifestyle wares, reflecting the things that are close to her heart and that she is passionate about.
According to a trademark application obtained by Page Six Style, American Riviera Orchard will offer a wide range of home goods, including edible treats like jellies, jams, and spreads, as well as tableware staples such as cutlery, table linens, and drinkware. The filing also includes cookbooks, indicating that the brand will cover various aspects of the home and lifestyle.
The brand’s logo features a script-like font that resembles Meghan’s calligraphy, a nod to her previous work doing calligraphy for weddings in her pre-royal days. The website of American Riviera Orchard currently has minimal information available, with only the brand’s logo and a sign-up option for a “waitlist.”
In addition to launching American Riviera Orchard, Meghan Markle is also expected to collaborate with Netflix on a lifestyle/food show, aiming to establish herself as the next Martha Stewart. This move aligns with earlier reports that she was considering relaunching her old blog to compete with Gwyneth Paltrow’s Goop brand.
The announcement of Meghan’s new venture comes at a particularly interesting time, as rumors and conspiracy theories swirl around the health and whereabouts of her sister-in-law, Kate Middleton. Despite the distractions, Meghan’s focus on her brand and upcoming projects remains unwavering.
Overall, Meghan Markle’s decision to venture into the lifestyle brand industry with American Riviera Orchard demonstrates her commitment to pursuing her passions outside of the royal spotlight. By reinterpreting her personal interests into a business venture, she continues to carve out her unique identity and establish herself as a multifaceted entrepreneur in the world of lifestyle and home products.
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